To ensure that women were doing their part inside the home, the Consumer-Welfare Committee created the "Consumer's Pledge," a skip of paper that housewives were asked to sign to pledge being waste-free and conservative in order to help the country's…
Del Monte campaigned for food rationing in their wartime advertisements, asking women to stock up on their canned fruits but also calling to action to need for one's own victory garden and canning for the winter.
An advertisement showing the ways that women can conserve paper for the war effort. It was created by the War Advertising Council in cooperation with the War Production Board and the Office of War Information.