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Women who worked in aluminum mills during WWII were often designated the job of inspecting and testing the thickness of sheets with a gage test; this photo depicts an Alcoa woman doing so.

Del Monte campaigned for food rationing in their wartime advertisements, asking women to stock up on their canned fruits but also calling to action to need for one's own victory garden and canning for the winter.

At the apex of WWII, getting women involved was the key to success for the United States. Advertisements like this Kleenex ad were produced "in the interest of the war effort" to help educate women on the opportunities available to them during…

Along with the push for "victory gardens," the United States' War Advertising Council produced a "vitamins for victory" campaign that pushed for agriculture, self-sufficiency, and good health on the home front.

For those who could only contribute to the war effort from the comfort of their homes, victory gardens quickly became known from household to household. During a time of rationing and food shortage, Americans were asked to grow their own as their…

In June of 1943, Independent Woman Magazine released an informative call-to-action article about women's involvement in "winning the war." The information includes solving the manpower problem, concerns with drafting and equal wages, community…

In 1943, the Business and Professional's Women's Clubs chose "Living on the Home Front" as the theme for National Women's Business Week, claiming that "war and peace must be won on the home front before they can be won in the world at large."