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"Look Ahead Now, Lady!" Del Monte Advertisement, 1943
Del Monte campaigned for food rationing in their wartime advertisements, asking women to stock up on their canned fruits but also calling to action to need for one's own victory garden and canning for the winter.
"Doors Open for Women," 1943 Article
In early 1943, the discussions regarding women entering the workplace and the military circulated a positive response in women, seeing the opportunities created by the war as a step in the right direction for the country's view toward women's…
"--but how can I get a war job?" Advertisement, 1944
At the apex of WWII, getting women involved was the key to success for the United States. Advertisements like this Kleenex ad were produced "in the interest of the war effort" to help educate women on the opportunities available to them during…
"Are Women Any Different?" Modine Unit Heaters Advertisement, 1943
Modine Manufacturing Co. released an advertisement in 1943 that posed the issue of women and their difference in the workplace; claiming their difference in their "strength, physiological reactions, and mental attitudes," the ad suggests that their…
"Anchors Aweigh!" 1943 Article, Women in Shipyards
As with many of the industrial jobs that became available to women during WWII, working in shipyards was one of them, whether it "drafting to riveting." This article highlights the role of women in these shipyards and how women can begin their…
"Shipyard Trouble Shooter," Elinore Herrick, 1944
American Magazine highlighted the incredible career of Elinore Herrick, the Director of Labor Relations for Todd's Shipyards, who served as an emblem for the industrial woman, especially during World War II.
"Life in the WAAC," Recruiting Advertisement, 1943
In order to get more women involved in the war, the Recruiting and Induction Station of the U.S. Army released an advertisement involving a Q&A about being in the WAAC. It includes the persuasive language necessary to convince women that to be…
"You're Going to Employ Women," 1943 War Dept. Booklet
In 1943, the War Department released a booklet to persuade its ranks of the importance of employing women in the military during the war. The booklet lists women's strengths and abilities that the department believed would bring the United States…
"WAC Life," 1945 War Department Pamphlet
Once women had been fully established in the military during WWII, the U.S. War Department released a pamphlet titled "WAC Life," which outlined the roles and duties of female officers in the Women's Army Corps during the war.
"Vitamins for Victory!" 1943 Advertisement
Along with the push for "victory gardens," the United States' War Advertising Council produced a "vitamins for victory" campaign that pushed for agriculture, self-sufficiency, and good health on the home front.